Many have qualms about the strawberries we can find in Singapore’s supermarkets.
Common grievances include strawberries being too sour, or delicious but coming at a hefty price tag.
Since it is difficult to grow strawberries at scale in the lowland tropical climate of Southeast Asia, the ones in Singapore’s supermarkets are usually flown in from countries around the world.
Thus, they are either harvested prematurely — resulting in a mediocre taste, or expensive as they are air-flown from countries like Japan or South Korea.
Agritech company Singrow has developed a solution to yield high-value crops in Singapore, and it is starting with strawberries.
The strawberries market is worth several hundred million dollars in Southeast Asia, and goes up to more than US$7 billion, if countries like China are taken into account.